April Bicycle Newsletter

By:
  • April 18th, 2016
  • Tags: News
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ABUS is excited to announce that our new line of cables are in stock and ready for order.

These cables have an easier to understand naming system that makes choosing the right lock a breeze.

Read the latest edition of our newsletter here, or copy and paste the following domain into your browser window: http://http://conta.cc/20vr2NQ

 

ABUS Mobile Security is Ready for Cyclocross Season

By:
  • August 26th, 2015
  • Tags: Events News
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Chicago, IL (August 26th, 2015) Cross is coming and ABUS Mobile Security, Inc. is ready to go to the races with a full schedule of events on the calendar.

 

Beginning with the Ellison Park Cyclocross Festival presented by Full Moon Vista on September 4th-6th, ABUS is kicking off a full schedule of participation in cross events around the country that includes the UCI World Cup kickoff at CLIF Bar CrossVegas on September 16th; the KMC Providence Cyclocross Festival, October 2nd-4th; the Trek CXC, October 10th-11th; the Chicago Cross Cup Series powered by SRAM; and the CrossCrusade Series based in Portland, OR.

 

“We’re big believers in the sport of cyclocross and we love how it puts us directly in touch with our customers. Everybody is out there on bikes doing what they love. And we get to teach them about how to protect the bikes - all of the bikes - that they love. What makes cross so unique is its appeal to such a wide swath of participants: we see messengers; urban commuters; bike shop owners and their staffs - like the amazing crew from Full Moon Vista; the hard core racer and the hard core believer in having fun on bikes; roadies and mountain bikers; suburban families and college kids. And ABUS makes a product that’s right for ALL of them. It’s an ideal way to be out supporting the community.”

 

Trek CXC Cup director Renee Callaway commented, "We are excited as an event to be working with a brand like ABUS who sees the value in engaging the cross community. On a personal level and as somebody who rides as much as possible keeping my bike secure is of the utmost importance. It's no fun to have your bike stolen - whether it's your new race bike or your old city cruiser and we are excited to help them spread their message about the importance of locking up!"

 

Hanscom continued, "We will be on site at as many of the races as possible and we're working closely the various promoters to make sure there is always something fun happening in our tent in addition to showcasing the latest and greatest locks. We encourage everybody to come say hi.”

 

ABUS Mobile Security, Inc. Appoints Mathias Lundblad General Manager of North America

By:
  • August 21st, 2015
  • Tags: News

 

ABUS Mobile Security, Inc. has appointed Mathias Lundblad as General Manager of the company's North American business unit. Lundblad will be based in ABUS's Chicago, IL headquarters and will focus on developing the ABUS brand, developing and expanding dealer relationships and working with the existing distributor channels to increase North American sales and market share.

 

"ABUS has targeted Canada and the United States as key markets in our evolution from a leading brand in the European market to a leading brand globally. With our continued growth across multiple security channels - mobile security for bicycles, motorcycles and the marine segments- in addition to a robust and growing home security business, we believe having the right management in place is key. We are excited to welcome Mathias to the ABUS team during this exciting period of international growth," said Axel Roesler (Sales & Marketing Director - ABUS Mobile Security International)."

 

Lundblad joins ABUS from Wilson Sporting Goods, a leading company in the global sporting goods industry where he held several positions within the Wilson organization, most recently as Global Product Director. Prior to Wilson, he held various sales and marketing management positions with IMG World and Bringwell. In addition to his international experience, Lundblad brings a strong track record in growing brands and leading fast growing business units. He was born in Stockholm, Sweden and has lived with his family in Chicago since 2010."

 

ABUS Mobile Security Sponsors 2015 CLIF Bar CrossVegas and Bike Valet!

By:
  • August 21st, 2015
  • Tags: Events News
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ABUS is once again supporting cyclocross in 2015. Kicking off the season at the 2015 CLIF Bar CrossVegas on September 16th, the opening round of the UCI World Cup Cyclocross Series, ABUS returns to the race as both a race sponsor and as a presenting sponsor of the BikeValet.

 

"We sponsored the BikeValet last season and it was great. This year, with CrossVegas hosting the first UCI World Cup Cyclocross ever in the US, we're sure the interest in being at the race will be higher than ever." said ABUS Marketing Manager Joan Hanscom. "We're hoping that by offering a safe option for fans to park their bikes we can get more people to the race on two wheels. There is an excellent route to the venue via the bike lane on Twain Avenue. It takes riders all the way from The Strip to the race where they'll be able to leave their bikes in a staffed, secured bike parking area. To make it even more attractive - anybody checking their bike into the bike parking will automatically be entered into a drawing to win ABUS prizes throughout the evening."

 

Race Director Brook Watts commented, "I enjoy how ABUS stepped up last year to make bike commuting to CrossVegas worry free and secure. It was a big success and I'm really pleased that we've teamed up to offer it again this year."

 

Hanscom continued, "We are looking forward to a great party and a night of incredible competition under the lights. Everybody at ABUS has a healthy competitive streak, many of us race ourselves, and we are looking forward to cheering on some of the top riders in the world and from our own staff in the Wheelers & Dealers event."

 

Special Guest Blogger - Cat Bartash of Ace WheelWorks Attacks the GRANIT X-Plus 540 U-Lock:

By:
  • May 6th, 2015
  • Tags: News
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When the Queen of Ace WheelWorks, Cat Bartash, met our East Coast Sales Manager Phil she was skeptical of some of the claims he made regarding our outstanding corrosion resistance. Never one to shy away from a challenge where ABUS quality is concerned, Phil worked with Cat to cook up an opportunity for her to do long-term testing on the lock herself. Sometimes seeing really is believing. Cat was gracious enough to write up her own synopsis of her findings and share them with us. Read on below to see what she found in her own words:

 

Ever wonder why you should drop $150 on a bicycle lock? Well the obvious answer is that they are harder for thieves to break. The other answer is that they are harder for Mother Nature to break.

 

Ask any shop located in a nasty climates just how many seized cheap locks they see in a year. Many inexpensive locks are susceptible to to rusting and corrosion in wet or winter conditions. Some even seize from the humidity in the air. When I had to toss a lock that had barely been used, I searched for a better option. That is where the folks at ABUS came into the picture. On their website, they list marine padlocks which are 100 percent rust proof. This gave me an idea: they should make rust proof locks for bicycles. Come to find out, some of the ABUS bicycle locks are rust-proof, it's just they do not advertise this feature aggressively. (editor's note: we apply the same corrosion resistance/technology to all of our locks)

 

I reached out and the folks at ABUS were nice enough to send a 540 U-lock without it's protective coating so that I could try to rust it out myself. And I tried...for months.

 

My first step was leaving the lock sitting in a tub of salt water outside for a few months. This would make most locks rust solid. In the vat of water, I did notice some rust. Since I find it fun to break things that I am told are unbreakable, I was excited. Come to find out, the rust was superficial and contained to the shackle. The lock mechanisms were only a little sticky.

 

When I contacted ABUS with my findings. They asked me to try again. The lock received a little TLC in the form of one squirt of triflow, nothing else.

 

This time, I was determined. I contacted chemists to ask about water exposure times and how best to try to encourage the rust to occur only using the chemicals normally found on the roads of New England. I researched the chemical make ups of various forms of de-icing salts, purchased pet safe salts for the mix and even brought in dirty salty snow from the road.

 

For several weeks, the lock took turns sitting in the salty, dirty water and then exposed to air as per the recommendation of the chemists. It was also left in a snow bank to ensure that it would freeze. All of the abuse that a normal lock surviving through a normal winter would experience. The only thing that varied from real life was that I never moved the lock mechanisms inside of the bar.

 

After all of this heavy abuse, there is nothing wrong with the lock. Nothing. There was some sand stuck in there, but that falls right out.

 

Now that I have conducted the experiment with normal chemicals the bikes encountered and failed to kill the lock, my next step is to try the fun other advice given to me by the chemists. Lemon juice will be my first experiment. At this rate, I feel like it could eat through the bucket before it eats through the lock. You may see those results in a future article.

 

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