ABUS Becomes Official Helmet Sponsor of Bora-Argon 18 Pro Cycling Team

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  • December 3rd, 2014
  • Tags: News

Wetter/Ruhr, Germany – 3. December 2014 – ABUS, the specialist for mobile security, will become the official technial partner of the UCI Professional Continental Team Bora-Argon 18, starting next season. As part of this partnership, ABUS will supply the professional cyclists with the official team helmet – a special edition of its top racing helmet, the Tec-Tical Pro v.2. The security expert will also give the pro team additional support: mechanical and electronic security systems for the equipment used in team vehicles and at team headquarters.

 

According to Christian Bremicker, CEO of the ABUS Group, the driving forces behind the sponsorship, as well as the foundations for the upcoming collaboration, include the team’s German roots, its international focus and a similar philosophy. “Making a strong commitment to a German professional cycling team is the logical next step in our sponsoring strategy. It offers us a fantastic platform to showcase our products to a wide audience at the highest level of competitive cycling, while also giving us the opportunity to incorporate feedback from the professional riders into the further development and optimisation of our helmets. We look forward to this new cooperation in the world of professional cycling and wish the entire team a healthy season as well as lots of success,” says Bremicker.

 

The Bora-Argon 18 team, still known under the name NetApp-Endura, competes on the UCI Professional Continental circuit and is currently the most successful and highest-level cycling team in Germany. The team’s all-time highlight was its participation in this year’s Tour de France, where it finished seventh in the overall classification and took third place in the individual time trials for stage 20. Bora-Argon 18 is a German team with a strong international roster of riders.

 

The partnership is initially planned to run for two years.

 

Since its founding in 1924, ABUS has provided people and businesses with the good feeling of security while offering a wide range of innovative security solutions in areas of home security, commercial security and mobile security. Along with bike locks, bike bags, and motorcycle and boat locks, ABUS’s mobile security unit also offers cycling helmets, and specifically high-end racing helmets for professional competition. The independent corporate group, which is headquartered in Wetter/Ruhr, Germany, operates globally and is the market leader in a number of countries.

 

 

ABUS Mobile Security Supports the PeopleForBikes Ride on Chicago

By:
  • May 7th, 2014
  • Tags: News
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ABUS Mobile Security, Inc. announced today that they will sponsor the 2014 PeopleForBikes Ride on Chicago. The ride, which kicks off in Kansas City, MO on May 29 and covers more than 500 miles in 5 days before arriving in Chicago on June 2nd, benefits PeopleForBikes and is designed to raise both funds and awareness for safer and better bicycling in the United States.

 


ABUS Marketing Manager Joan Hanscom, who will join the ride as one of 25 for its entirety, explained the company’s decision to become involved, “ABUS believes wholeheartedly in the mission of PeopleForBikes and we are very proud to sponsor the Ride on Chicago - especially as it finishes in our own hometown! Not only are we professionally invested in seeing safer and thriving infrastructure for bikes and bicyclists but on a very personal level we are all believers. Everyone in our office commutes to work by bike. We know from real life experiences that it’s important to have safer roads for all cyclists.”

 

She continued, “Chicago has made a tremendous investment in bicycling. We have a local frame builders, a women’s only bike shop, a thriving bike share system, an expanding network of protected bike lanes, a robust network of trails and bike paths throughout the state. ABUS is proud to be a part of this community and we believe that by supporting PeopleForBikes and the Ride that we are making a very real contribution to seeing even more cyclists on the road riding safely here and in other communities - along the Ride route and across the whole country.”

 

 

Roadies Need Locks Too!

By:
  • April 29th, 2014
  • Tags: News
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It happens all the time on my road rides. "Who's going to stay with the bikes?" You've done it too. A long training ride. The group stops for coffee or a break and everybody looks around for the best place to lean the bikes and you wonder, "will we be able to see them from inside?" Maybe you try "locking" your bike with your helmet straps.

 

We've got a lock for that! The Bordo Lite - and coming in just under 650 grams it's light enough to put in a jersey pocket. This is not a high-security lock (not recommended for long-term or urban locking) but it is PERFECT for long road rides, cyclocross races and mountain bike races. Pull the lock out of your jersey pocket, lock-up your bike and relax and enjoy your mid-ride coffee or post-ride beer!

 

See how great it looks in the pockets of the awesome TWENTY16 Professional Women's Cycling Team!

 

 

Meet the New uGrip Bordo 5700

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  • April 29th, 2014
  • Tags: News
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The latest in ABUS's award winning Bordo lock line-up, the new uGrip Bordo 5700 is made in Germany from high-quality steel and designed for lower theft risk locking needs. It comes in an array of bright colors that making locking fun. The rattle free carrying case mounts quickly to the bike via the Velcro straps or can be screwed directly into the bottle cage mounts.

 

A one-touch button frees the lock from its case and a color-coded link and lock body make it simpler than ever to identify the locking side of this lock. The "snap-closure" makes locking and unlocking breeze.

 

The uGrip Bordo 5700 was named a 2014 Red Dot Design Award winner in the mobile category for it's beautiful design, function and form.

 

 

The Tradition of ABUS - as seen through the eyes of PinkBike

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  • April 29th, 2014
  • Tags: News

 

In 2014 ABUS celebrates its 90th anniversary. Over the past 90 years ABUS has relied on high quality materials, custom tooling, innovation and engineering in its quest to produce the best locks in the world. Last December PinkBike joined us in our German factories for a tour of the factories and trip through ABUS history to get a greater understanding of what sets the ABUS brand apart.

 

Read about their visit and The Tradition of ABUS here